Quote:
Originally Posted by EmporerEJ
You really need to get out more.
The magazines aren't dead yet.
It's not a "zero sum" game.
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Not dead, but like online porn these days, the mainstream guys are all but toast, and the ones making the money are off in niches and the cult of personality on pornstars. Playboy and Penthouse are marginal players where they were once the dominate titles on the news stands, their market stripped away by harder and more focused porn stuff on one side, and the more socially acceptable (read them in public places) mags like FHM, Maxim, and so on.
In the mainstream:
http://www.nytimes.com/2008/08/12/bu...rssnyt&emc=rss
Magazine sales overall off over 6% again this year, and have 8.2% less ad pages in them.