Re: adult titles breaking into mainstream stores -- BUBBA's now doing it
We also looked at buying late night ad time on various television stations in both Canada and the US. We were using a buying network where you can select markets you wanted to be in. Even on cable, no one would handle anything where the end result was blatantly Pornography. Adult Personals were fine as were things that involved light nudity (IE. GGW), but as soon as the Porn element came into it, no one would touch it.
My lawyer did some digging, and we found that there were no guidelines when it came to Adult ads, as long as the ads themselves met the required criteria of what could be shown or said. It's just the buyers themselves that follow unwritten guidelines. The good thing is that those can change over time.
|