[softball]

News organizations are lazier than ever. I used to do video news releases and found that if you dress it up like its real...ie: factual....overworked assignment editors and tape editors will eat it up. They have shrinking budgets to research and the competition from even the likes of Perez Hilton forces instant publishing just to keep from getting left behind. Consider also that radio, tv, newspapers and magazines are now all providing the same multi media coverage because of the internet and you have a recipe for knee jerk, under researched journalism.
However, from a marketers point of view this is brilliant. This company is doing just that.....marketing in traditional straight press.
Meanwhile, I read all the ersatz "news releases" coming from the players in the porn business and they look like they were written by pr juniors in the nineties. Just begging for respectability and trying to sound solid. But what escapes them, is that as soon as you toss in the names of the business. (Horny Cunts is pleased to announce the appointment of a new affiliate manager, Mr. Fredrick Fellatio. Horny Cunts feels the addition of such a talent with his long history in blow job marketing will......blah blah blah), you lose huge exposure outside of this microcosm we live in.

As soon as Horny Cunts wants to publicly refute the results of a rather specious survey like this, they are stuffed. "Hello, ABC news? This is Mr. Smith from HornyCunts. I would like to make our position clear on....." They become the joke of the newsroom.