Re: Era Ending: Starbucks to close 600 stores
In the end, it isn't any different from the American auto manufactures again missing the boat when it comes to oil prices. When the US invaded Iraq (what, 4 years ago) it was almost forseeable that the price of oil would go up. Maybe not this far, but basing your business on selling the largest trucks and SUVs and ignoring reality is a real pain.
Even the might Toyota got caught out, as they relatively quick selling Tacoma pickups and SUV variants are suddenly dead on the lots, and they are sold out of hybrids with not enough supply forecast any time soon.
It is very likely that Chrysler will once again fail, as upwards to 70% of their market is in light trucks.
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