[Greg B]

It's a matter of physics and energy.

Think of traffic as a unit of 'attention'. 1,000 hits is 1,000 units of attention or UOAs. This is energy and a commodity, asset. If your site gets 1,000 UOAs per day that's your solid value. You now have attracted 1,000 UOAs and need to convert them into another form of energy, money. You use many tactics, strategies, etc. that's called marketing. Once you've converted them let's say your ratio is out of 1,000 UOAs you convert 100 into sales. Now you have a conversion ratio of 10% or a CR of 10%. That's what's your bottom line you build on. Better quality products, strategies, that INCREASE the bottom line are what works and you keep doing it. It's about equations. So of course your first battle is to build traffic or UOA. Buy it, attract it, create it, maintain it, convert it. You're an 'Attention Farmer' and that's the foundation.