[iamkathi]

After 11 years in this industry and going to trade shows, webmaster forums and gatherings, I am certainly no expert.

But, this is how I have decided a show/gathering is worth my ( am my employers) time and money.

#1- Is this a show where I will do business? ROI... The buzz word of many a marketing meeting.
#2- Is this a show where some one I REALLY want to do business with will be attending?
#3-Can I afford the time to be out of the office and away from work or home for the the 3, 4 or 5 days of the show?

and finally #4 Can I afford NOT to go?


Like you,( in the beginning) I looked on some of the events as a "mini-vacation" sponsored by my employers. A chance to catch up with friends in the industry or visit a location I had never been to. Now, I look at each event/show as an opportunity to meet someone I have never met or get to know someone I only knew casually, better.


So as a "humble affiliate" what my first step would be is to contact the program owners you are working with and see if they will be attending. Make appointments to at least sit and chat. Nothing huge or time consuming. You will be surprised how many program owners want the feed back from affiliates. Next, is there a program you have heard about but were not sure about? Take the time to see if they are going to attend.

Finally, Have a great time and keep an open mind.


oh... and take more business cards than you ever think you'll need.


Just my ideas. There are lots of people here with more experience than I have!


Others? What are your thoughts?

P.S. If there is someone at the show you want to meet... let me know. I am great at introducing people.