[Hammer]

Although I disagree with what they did I don't agree that a lifetime is a lifetime. If it's worded correctly you could easily say something like, "This offer good for life as long as you continue sending traffic." Sure, it's good for life if you have to meet the requirement. There are lots of situations where lifetime offers include requirements.

How about marriage? The vows say "till death do us part" but it's possible to get a divorce. If a contract that includes a lifetime clause couldn't include an escape clause it would be illegal to get divorced.

What about lifetime brakes? Every seen those offers? What's the clause, the lifetime only applies to the owner of the car at the time the brakes were done. Brake companies know that practically no one keeps a car for a lifetime and very few keep them for more than a few years but they use the word "lifetime" as a selling gimic.

Now, what the actual wording of their contract was I don't know because they no longer offer the lifetime offer so at this point everyone is taking the OP's word for it.

Frankly I think this whole thing was blown way out of proportion and most of the people that posted in that thread just don't understand how business and advertising work.