[RawAlex]

One of the problems of fetishes is that not everyone in the fetish likes the same thing, and in fact what specifically turns one person on will precisely turn the other person off. I am thinking balloon fetish, example, for some the bursting of the balloon may be the moment of orgasm, for others, it is a failure and a total turn off.

Almost every fetish in the book (and off the books) breaks down into sub-fetishes, from the simple dom/sub position (is your fetish as a giver or a getter?) to things like numbers of people, color of hair, day, night... location. The real trick is figuring out what turns on the majority of the people interested in the general fetish, and doing it their way, at least from a business stand point.