Quote:
Originally Posted by sarettah
Then why market it to them.
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I agree. Targetting them is weird. You don't go to a search engine thinking of yourself as a newbie (or even knowing the word) if that's what you are.
On the other hand newcomers can often help us remove the cobwebs from our blinders and actually make us learn stuff... I'm hoping to get a newb on here soon who is very very business oriented and not your industry veteran type at all. But he has contacts with girls who are serious enough to start a solo site, for example, and regionally is close to a couple big programs whom he has contacted, that ultimately will help him traffic and business wise.
I'm answering questions, nudging the right direction/s, and hopefully this will all produce new relationships and business associations.
What I like is that this newb who has experience in other domains is actually listening and learning and not imposing old school, brick & mortar concepts of which he is knowledgeable, onto the new online arena into which he's dipping his little toe.
I'll keep y'all up to date on this one
Quote:
Originally Posted by sarettah
It is one thing when a newb stumbles on to you and insists on buying it. But it is another when your sales pitch targets newbies (not to imply that you only market to newbies).
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Yeah it's hard to refuse the money even when all your instincts are sounding the red bell to not sell not sell not sell!!
And once they've gotten around all your qualifying hurdles, still don't seem like they'll know how to use the thing, they fall back on the "What's your problem? I have the money, you have the product! Sell it to me!" This is hard to resist (and there have been times when potential clients have basically just been told that we couldn't fit them in our schedule or something).
But this is the first time we've had a pitch to newbies... don't know if it will serve as an experiment or we should just ditch it.
Personally my part is to market to industry and experienced net people; my experience with mom & pop knitting site types has not been the best...