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Originally Posted by Mediaguy
In my experience you are pretty much right.
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Then why market it to them.
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Newbies: this is your chance to jump into the game with a web-ready online solution; learn the ropes and fatten your bank account with your own site; We'll help!
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It is one thing when a newb stumbles on to you and insists on buying it. But it is another when your sales pitch targets newbies (not to imply that you only market to newbies).