[Mediaguy]

Whatever happened to my "new webmaster" kit thing, dude?

I used to have a whole section (on the site too) that said - YOU WILL NOT MAKE MONEY! and then proceeded to explain. It was sweet.

I still say all that stuff when I first encounter clients.

When we get newbies, I generally have to take them by the hand after a while, and guide them to resources.

Our best newbs take advice, they listen, ask more questions, try, and ask again. They project expenses, budget for traffic, and tough it out. We have some real happy newbs who aren't necessarily making 50k a month, but still are seeing the possibility. They've taken the advice, though.

One of the first things I ask propects is, ok you have the cash and the job to generate the cash - do you have the TIME?

I explain that our system isn't a magical money machine , they can't just turn it on and go to work, come back expecting riches.

They have to have the time to invest as well as the money.

I like the word turnkey, despite industry negative connotations; it means, to me, that the potential investor/developer/webmaster doesn't have to test systems, research integration, shop for all the elements- they're there, before her/him and ready to customize and/or traffic.