Re: The Collapse of the Affiliate Marketing Model
This business has always been a moving target. The only constant is that things are in a constant state of change.
I would agree that the current affiliate program model is ripe for some major shifts in the way programs do business. More streamlined, more efficient, more about quality traffic and less about traffic volume.
We've already seen pay per sale programs on free and trial joins all but vanish. There's been an ongoing consolidation of programs. DeeCash's recent acquisitions as a prime example. Along with that there have also been a number of programs quietly acquiring major traffic sources. Thumbzilla for example is now owned by Twistys.
I don't believe we will see the current affiliate model completely vanish, but it will certainly continue to evolve just as it has for the last 10+ years.
As for the litigation noted above, the only real effect will be to hasten along what would have occured in time anyway.
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