[Toby]

I'd been building sites at 800x600 up until last June, when I had an epiphany.

While at Cybernext Expo and then visiting some friends near Daytona I had to use my laptop for nearly a week. It has a wide screen 1260x768. I noticed that all the 90x120 thumbs on my TGP's were damn hard to see. That got me thinking, and when I finally returned home I investigated further.

What I discovered upon checking site stats, was that less than 8% of my surfers were using 800x600 or lower resolutions, while almost 24% were using resolutions higher than 1024x768.

I spent the next couple of weeks reworking the layouts on all of my TGPs to fit a 1024 wide screen rather than an 800 wide screen, plus I increased the thumb size from 90x120 to 120x160. There was an immediate increase in traffic and conversions as a result.