Re: Consumer Survey for Connection Speed & Video Size
Yup, this jives with all of the data I have access to as well.
From a usability standpoint, it makes sense. They want to be able to start a download, go about their business, then come back and enjoy the video at full size on their monitor without it being jerky and pause, fast forward or rewind as they like without all of the hiccups that come with streaming.
I have further observed that if you offer videos in pieces, they will opt to download the larger chunks. Broadband users will very much prefer to download the entire video. Slightly slower connections might go for 1/3 sized chunks, usually favoring the end of the video which is where the most hardcore is. Only the slowest of the slow or premature ejaculators grab the 1 minute versions unless they are just sampling or previewing.
|