TEMPE, Ariz. -
CCBill.com has announced the beta release of its regional pricing feature, in conjunction with last week's release of its traffic management system with cascading functionality.
With regional pricing, CCBill clients can target their membership and product pricing directly to each consumer's location and currency, in an effort to maximize revenue when exchange markets fluctuate.
"This powerful and unique new feature was created to address our clients' concerns about how the declining dollar has created a revenue drain, or discount, specifically when it relates to the exchange with the euro and their European sales," said Ron Cadwell, chief executive officer of CCBill. "When combined with our other traffic management tools, we believe that regional pricing will help drive at least 20 percent more revenue from the foreign market into the pockets of our clients."
CCBill said the regional pricing feature allows clients to set their own price per region, sell their content at the market-driven price per region, take advantage of the weak U.S. dollar and maintain current pricing for their U.S. customers.
The feature allows prices to be displayed in U.S. dollars, Canadian dollars, Australian dollars, euros, pounds sterling and yen.
In addition to regional pricing, CCBill offers localized global payment solutions such as cascading processors and payment types, EU Debit and DirectPayEU, auto-served native language and currency GeoIP forms, and global load balanced forms.