[RawAlex]

While I wouldn't want to claim anyone would have worked to artificially inflate the value of property, this all would make the Zango and torrent marketing campaigns make much more sense. Keeping the main properties in the alexa top 100 and top 1000 respectively is certainly a way to add or retain value.

The bigger question in the end would be what this means for their affiliate program. I cannot picture a new player coming in and wanting to keep paying very high payouts per signup, as it is no longer justified to just keep the traffic flowing. They need to extract all the net income they can from the properties, which is likely best achieved by collected the monthly fees from the existing users and attempting to internally upsell them, rather than paying outsiders for traffic. Certainly cutting the costs of traffic in half (going, say, to a $50 payout instead of a $100 or higher) would have a beneficial effect on the bottom line, at least in the short run.

It all depends who took it. It also depends if they decide to seperate out or split off the "sex" parts of the business (such as live chat cams) and run that independantly or sell it to a third party.

Lars may finally be allowed to come out of his hideout and explain himself!