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But bringing in customers who don't eat candy won't make a sale. You do that and you are a bad salesman. After all we are all first and foremost salesmen.
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Put thats the secret to being a good salesman isn't it? to convince the customer that even though he came in looking for chocolate, vanilla is better. This is hard to do, you talk traffic, I believe this has to be create by the salesman. So now I'm not only a salesman, I'm a recruiter also. How does salesman define which is the proper traffic he is seeking? purchase it? S.E. it? trade it? I see many ways of obtaining it. But I believe the true traffic is the one the salesman creates. Because as much as everone says they have all this great traffic to offer, Do you truly believe they are willing to give it up for a trade, or a sale? I seriously doubt it.