Quote:
Originally Posted by gonzo
Hows this for a major marketing screw up?
The fashion label which produced a T-shirt range to raise money for Auckland's Starship children's hospital is also selling kid's tees emblazoned with "Future Porn Star".
The porn star tees are part of a World line which also includes the slogans "Parents are Boring" and "I have Issues". They sell for $45.
Last year World produced a line for Starship Foundation, a charity which supports Starship Children's Hospital, which sold through The Warehouse for $15 each. Each sale raised $5 for the foundation.
Starship Foundation chief executive Andrew Young told NZPA the Starship tees had been successful and the campaign had drawn comments nationwide.
"We were absolutely thrilled with that project," he said.
"The new tee shirts have no connection to Starship whatsoever."
World had supported the Starship Foundation for about 10 years, Mr Young said.
"I've got no knowledge of the (porn star) tee shirts ...
"We'll need to assess this and talk to World about it."
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There's worse on the baby page on T-shirt Hell.
My favorite baby shirt over there is "Mommy only wanted a back rub"