Re: Dawn of the Post Whores
I mentioned this elsewhere...but let's see if anyone here has thoughts...
The question is what is the actual value of a sig these days?
Anyone care to quantify it?
The variables are pretty simple:
x = number of impressions per month, which is a function of post count
y = average number of impressions it takes to generate a new affiliate signup
z = the average expected income per month for a new affiliate.
So, ROI would be:
roi = (x/y) * z
That number would dictate the value, but not necessarily the price. Depending on your retention, affiliate growth, etc, you might be willing to pay more than the actual roi. Branding value needs to be figured in there somewhere as well.
I will tell you that based on the sponsors I talk to, and including my own numbers, the problem is "z". It's getting tougher and tougher to find new affiliates who can scrape together even a single signup per month.
|