Adult entertainment magazines are something that people usually keep hidden away. Now publishers are trying to rebrand them into products that you can proudly display on your coffee table or on your computer desktop. Will it work? The publishers of Penthouse and Monkey think so. Now the question is, can Playboy respond to remain the king of men’s publishing, or is it too late?
Monkey is a weekly magazine that is to be launched by British Dennis Publishing, owners of popular men’s magazine Maxim. Monkey is going to be online only, sent by email to its subscribers on a weekly basis every Wednesday. Each 48-page issue will feature a cover-girl photo shoot and editorial covering cars, sport, humor, entertainment, gadgets, clothes and user-generated content aimed at 16 to 30-year-olds, according to Brand Republic.
“Playboy Has Not Been Successful In Attracting Young Males”
Playboy hasnt been very successful with the Internet either.
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