[Hammer]

Pam, like I told Paul, the money is not in mobile porn. He may sell some content for a while but everyone that is trying it is finding out that no one wants to watch actual porn on a small screen. The only time you would is if you were away from your computer and that means it's usually places where it's not convenient to watch porn.

On the other hand, mobile non-nude Maxim type stuff using SMS billing is kicking ass, both in Europe and the U.S.

I'm not going to go into more detail because I'm in the process of launching some new stuff, but I can tell you that I know for a fact that the non-nude SMS stuff is killer. There's a huge difference between someone paying $29.95 with a credit card and someone paying $9.99 and charging it to their cell. And once a $10 charge is added to a cell phone bill that is already in the $100 range, it's hardly noticed and rebills for a very long time.