[Hammer]

If you do have a trial, I'd make it a limited trial, not just in time but content. Set aside a section with a limited amount of content. Enough to give the trial member a good idea of the quality of the content and convince them to let the trial roll over. That way it truly is a trial and they get what they paid for -- since it was probably only $3 or $4 anyway -- but at least they don't have access to all of the content so they can download as much as possible before the trial ends.