[Hammer]

And neither of those sites is a pay site and that's what we're talking about in this thread. Of course it's possible to make money with sites that have no content, but I'm pretty sure the discussion in this thread is member sites.

There's nothing wrong with a newbie learning how to get traffic and using sponsor sites to make money, but if they are starting a pay site, it would make zero sense to think about generating traffic before the members area had content in it.