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Originally Posted by Hell Puppy
I agree.
People are largely ad blind when it comes to your typical 468x60 and similar. You still have to have them though cuz there are so many places that will only accept them.
Skyscrapers are starting to suffer from the same problem. Odd sized ones that can be put in unconventional places will draw the best click thru ratios these days. I like lots of square ones of different sizes.
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That's a good point! It fits optical ad theory that the unusual and irregular attract and retain attention until it gets aped by other ad companies and become the norm.
My episodic banners/page ads still generate me email to this day. The Bangbros are good at this with their Bangbus ads. They let the surfer know there's a past, present and future to their adventures. Makes you want to collect them all.