Content is important, I have been slinging it since 1996. Hell, content is what originally motivated me.
Back in the early days there was not much money in this industry.
However, I have come to see real fortunes are made by those who control the traffic. Think Google.
But it is more then just raw traffic now, it is about analysising, understand and manipulating your traffic to match up potential customers to others.
Content is now a commodity. From wickipidea, to youtube, to myspace. Anyone can create content now a days - all content is digital now.
Enjoy this free lesson from an no-nothing oldtimer.