[Hammer]

It's only money if someone see the ads and even though huge floating ads might impress the advertiser, if they don't generate results, it won't matter. If in the process of impressing your advertiser you piss off your members and they show up less often, then in the long run it was a bad idea.

I'm not saying anything about the ad because I've never seen it, but it does sound like it has annoyed some people.