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Originally Posted by Hammer
Fortunately for me, advertisers pay attentioin to Alexa. 
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Advertisers will always pay attention to tools like Alexa.. it is a starting point. I always check the Alexa ranking on a site before I buy traffic. If someone tells me they have a mountain of traffic and all other sources say otherwise.. it is an early warning system. haha.. It isn't the end all be all though. I wish it was it would make decisions a hell of alot easier!