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Originally Posted by JR
a student of al ries and jack trout?
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Well, yes it is essential reading, but I must admit that I have also learned alot by trial and error - simply because I´m a stubborn perfectionist with a slightly narcissistic opinion about my own work ;-))
However these days I´m finding exploring subjects such as synchronization and connectedness are helping me to improve the questions, which I end up seeking the answers too. The questions are just as important as the answers - none of them make sense without the other.