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Originally Posted by Vick
If you think about it that's how ads were done on early TV, right in the show by the personalties from the show
Guess at some time it became more cost effective to do ad spots (I really don't know how TV commercials evolved)
now it's back to being in the show, radio has been doing it for a while now
Or maybe this is the next step in evolution of ads, embedded game active ads
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Many vieo games have embedded ads in them for products.