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Originally Posted by Bishop
It would depend on what the company is comfortable with. I don't know anything about Shai Wear. I've never heard of their line of clothing until now. If their goal was to make people aware of their clothes at all cost.. I think they have been a HUGE success.
Alexa ranking for Shaiwear.com yesterday - nothing - no stats on alexa.
Alexa ranking for Sexpacking.com yesterday - 7,016
http://www.alexa.com/data/details/tr...l=shaiwear.com
http://www.alexa.com/data/details/tr...sexpacking.com
They went nothing to something at the cost of being shocking. I'm betting they know their clientel and the porn angle isn't going to upset their buyers. For the cost of a website they have reached out to alot of people for a fraction of the cost of traditional advertising. Who spends alot of time searching for clothes online? They created something from nothing. I imagine its a bitch to buy clothing traffic. |
All very true BUT did they cost themselves an opportunity to becomne a mainstream clothes vendor in the process? How many major chain stores will carry clothes that are marketed in that fashion? I don't know of too many that will.