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TheEnforcer · 01-21-2006

http://www.washingtontimes.com/busin...3704-9932r.htm

Does it pass the wife check?
By Jen Haberkorn
THE WASHINGTON TIMES
January 21, 2006

Eyeing an intricate DVD player or clunky home theater speakers? Better check with your spouse first.
The idea of checking with a mate before purchasing a big-ticket item may not be a new idea, but its name, spouse acceptance factor -- usually called wife acceptance factor for the greater number of men interested in electronics -- is building steam among technology gurus and electronics manufacturers.
Women control 88 percent of electronics purchases, whether they make the purchase or influence what their spouse buys, according to research by the Consumer Electronics Association. Whether an item passes the wife acceptance factor, or WAF, typically depends on price, design and complexity.
Steve Makofsky, a software engineer and self-described techie, said the WAF is growing among his techie cohort.
"I'm hearing it more and more, especially with friends who are married and trying some more of the out-there electronics," said Mr. Makofsky, of Sammamish, Wash. "It drives what you're purchasing."
He felt the ramifications of the WAF when he installed a home theater television in his and his wife's bedroom.
"I went to turn on the TV and he said, 'not that remote. We have to boot it up first,'?" said his wife, Liz. "You have to be kidding me that we have to boot up the TV in the bedroom."
The system was removed and they agreed to limit the extensive electronics to his home theater room and office, they said.

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It's a two page article but it talks about how some companies are designing things around men having to submit to the approval of their wives for things!!

01-21-2006	#1
TheEnforcer Scored VIP to Anton's Piss Tank Want to see your own Advertising Here! Join Date: Oct 2002 Posts: 8,781	I Swear women control everything http://www.washingtontimes.com/busin...3704-9932r.htm Does it pass the wife check? By Jen Haberkorn THE WASHINGTON TIMES January 21, 2006 Eyeing an intricate DVD player or clunky home theater speakers? Better check with your spouse first. The idea of checking with a mate before purchasing a big-ticket item may not be a new idea, but its name, spouse acceptance factor -- usually called wife acceptance factor for the greater number of men interested in electronics -- is building steam among technology gurus and electronics manufacturers. Women control 88 percent of electronics purchases, whether they make the purchase or influence what their spouse buys, according to research by the Consumer Electronics Association. Whether an item passes the wife acceptance factor, or WAF, typically depends on price, design and complexity. Steve Makofsky, a software engineer and self-described techie, said the WAF is growing among his techie cohort. "I'm hearing it more and more, especially with friends who are married and trying some more of the out-there electronics," said Mr. Makofsky, of Sammamish, Wash. "It drives what you're purchasing." He felt the ramifications of the WAF when he installed a home theater television in his and his wife's bedroom. "I went to turn on the TV and he said, 'not that remote. We have to boot it up first,'?" said his wife, Liz. "You have to be kidding me that we have to boot up the TV in the bedroom." The system was removed and they agreed to limit the extensive electronics to his home theater room and office, they said. ====================== It's a two page article but it talks about how some companies are designing things around men having to submit to the approval of their wives for things!!