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Originally Posted by Hell Puppy
To do cross-media promotions like using commercials to push a website you've gotta brand the ever living shit out of the url.
And it is exactly that, a branding exercise more than a traffic exercise.
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but wouldn't that be the entire point of utilizing the telivision / cable / satalite market, for branding purpouses
and if branded correctly, like the Xobile commerical does, it would in the end result in an influx of traffic.
Like on the Simpsons, in the epp where someone says "Email me at blahblahblah@blahblah.com, it was in fact a working email for the show, and according to the fox site they got over 30k of emails the night the show aired.
another example was in the Jay & silent Bob movie, Moviepoopshoot.com was used in the film and it was also a "real site" traffic soared during the films time in theators, also Lewis Black made a joke about that once, "The entire reason the fucking phone numbers in the movies are always 555-5555 is cause stupid fucking people go home and try to fucking call the guy they just saw in the movie"
-Loki-