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i think an obese child is of course the failure of the parent. but i think this issue is a little different than all others in that the parent has to fight 100,000 messages a day and hundreds of billions in marketing annually and litterally 10's of trillions in marketing before 18, telling that kid that eating pop tarts, cookies, candy and fast food is a great thing to do.
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You're absolutely right. It takes work on a parent's part. Ask any parent with a child who, for one reason or another, has dietary restrictions.