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I think what bothers me more than the ads targetting the kids, is the way the advertisers perpetuate the destruction, the dumbing down and the ghettoizing of the English language. This is what parents should be outraged enough to write letters about. (The current one that really irks me know is Boost cell phones with their slogan of "Where you at?")

If enough people cared about that, it could change. I have personal experience to prove it can be done.
You may remember for years Curad bandages had the slogan of "It wont ouch me." What you may not remember that when that campaign started in 1973 the slogan was "It don't ouch me." I was appalled at that and being the activist/radical I was at 18, I wrote them a letter stating that it was bad enough that kids are graduating school being functionally illiterate and they were adding to it. I also told them that I would boycott their product and that I was sure every schoolteacher in the country would agree with me. I received a very nice letter back stating that they were forwarding my letter to their advertising department. A month later the slogan was changed.