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Originally Posted by PornoDoggy
The simple fact that they use kids in the ad doesn't mean the ad is aimed at kids. They use kids to be cute or to be funny, and I can't see how you regard that as exploitation.
One I found "odd" lately is the use of the actress that plays the role of the President's daughter on West Wing in an anagalesic ad (Excedrin, I think). She's young enough that it almost seems like the ad is aimed at teens - or maybe I'm just old.  |
Okay lets put it this way.
The way these ads are constructed, (ESPECIALLY the playground one) it is aimed at kids. Its aimed at their vulnerabilities, their peers, the fear of rejection because you *don't* have high speed internet, the marketing tactic is one that would easily result in kids all across the ad aired area (phew!) harassing their parents to "Please can we get Shaw, please?" and they even HAD another ad which was the kids setting up an "ambush" at the dinner table talking about all the educational purposes high speed internet would have. Yes that ad featured older kids around 13 or 14, but the younger playground ones where "King of the Castle" gets played I found a lot less "cute or funny" and a lot more "oh my god, I can just imagine what kids who see that ad are going to start doing"