Quote:
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Originally Posted by sarettah
I think he means
Each board a sponsor advertises on gets:
The exact same banners
The exact same sticky threads
The exact same message
Rather than the sponsor customizing their message out to match the population of the board.
I think  |
I've seen a few rare cases where a sponsor will target something specific on a board, something unique to that community, and it really and truly does increase interest. These boards ARE communities, and even in mainstream advertising, you don't advertise the same product to all communities the same way. Check out the flyers in a poorer area of a city as opposed to a higher scale area, or see the advertising in the Wall St. Journal as opposed to the local news rag. Each of these webmaster communities really has it's own demographic and you need to take the time to figure out what that is and appeal to it.
It really all just makes damn good advertising sense.