Re: The biggest difference between the business now
In theory, marketing materials aimed at whales makes sense.
Methinks in practice, however, that the best way to recruit whales is to ensure "there is a phone number contact and a physical address that looks like a real office", and include "contact us for high-volume arrangements" [or words to that effect] in your materials.
I'm assuming they are not likely to simply click a join form and start sending traffic - although I'd be interested in knowing if I'm wrong about that.
Since there is no guarantee that only whales will see the "whale banners", I don't know that this is a realistic idea. There are plenty of heavy hitters around here, but there are also plenty of legends in their own minds, and I just don't think you can target whales on an open BBS.
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