I'm probably going to get the name wrong (since I don't buy kids toys) but there's these dolls that I think are called the Brat Girls that's supposed to be hot.
Unfortunately it's about shallow skinny babes who overly wear makeup, like Bling and partying. It's what I call the Paris Hilton role-model for little girls line.
Scarily it so reminds me of what South Park did a full year ago with the Slut Baby Whore Dolls and Makeup Kit ... It very much reminds me of that.