Dravyk, I am the grunt guy right now - grunt work doesn't bother me as long as I alter the type of grunt work at least once a day
That being said, this is more of a 'fun' project for me... Done right it could pry make me a few thousand dollars a month in a year or two. Investing spare time here and there is worth it to me, I want it to be the site I show to people and say "I started that from scratch" and actually be proud of every aspect of it - I have a LONG way to go in ALOT of areas .. in fact in EVERY area lol.. In no rush though
Thanks for the Google answers that helped put things into perspective. Been doing ALOT of reading and asking questions about Google the last few weeks. I have picked up alot, but I am barely scratching the surface. Implementation is a whole new ball game...