[Rolo]

I´m not sure that the Playboy "brand/logo" will expand alot on the hardcore adult internet, since they are looking at making their brand even more "mainstream" with new shops, retail products etc.. So the "adult.com" brand will probably fit well into their organization, if their goal is to get more of the hardcore market...

I´m sure Lensman (like any other community/board owner) is looking to turn the webmaster database into money... as we saw with .xxx tld deal, then he is ready to milk it for more, than just feeding/branding his affiliate programs. He already got Playboy tied into the adult.com affiliate programs, so except from more visible playboy marketing to the community, then I do not see anything revolutionary with the playboy brand exposure to the adult webmaster community...