What is the dumbest thing you have ever done in this business?
Mine is simple...
All of us in the board room having been told on a Friday prior to a long weekend that the check had not been sent for the previous weeks traffic by High Society
But that it would be fedexed overnight on Tuesday and in our hands Weds , latest.
Making the call to continue to buy "in" the traffic for onward sale and not advise all affiliates to stop sending us traffic immediately.
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