[EroticySteve]

Bhelliom makes a good point. Any good brand will diversify and increase market share in related verticals as well. Coca Cola or Pepsi Co are good examples for that reason. To control the Cola market was the first step, however it would be an on going and never ending competition. They can beat eachother at some of the smaller niches of the soft drink market.

Which brings me to filtered bottled water. What a great idea. Tap water, put it through a Brita filter and put it in a bottle. Take what would have cost a fraction of a penny put it in a bottle with a label and now have a new product. Sell it for as much as soda. WOW.