Quote:
Originally posted by EroticySteve@Jul 20 2005, 06:46 AM
Click fraud can be all but eliminated with the right technology.
Why would a big SE care? They can make some precautions to show they care but ultimately their advertisers will factor that in to their budget and adjust accordingly.
Since they are the big show in town they'll always have an audience anyway. Click fraud blows but it's a part of the game.
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Yeah - they could do alot more with technology, but like you said why should they - unless their advertisers demand it...
There is a thin red line between making maximum profit and pissing off advertisers, and in time SEs could have pushed many advertisers in the direction of CPA instead of CPC. That would mean lost advertising market share compared with today - maybe the CJ.comīs will be much bigger on the expense of SEs?