Jace...your "target market" is really going to be everybody: women buying for themselves or other women; straight guys buying for women; couples buying for themselves; gay guys buying for themselves or other gay guys; gay couples buying for themselves. That doesn't leave out anybody, really.
A lot of women want toys but are either shy about purchasing, or so shy they can't even bring the subject up, which is why marketing to straight guys to buy gifts for their ladies will be very important. Unfortunately, we still live in a society where men know more about their sexuality and what they want then women do. A very nicely designed "couples site" might do very good business indeed.
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