Quote:
Originally posted by Jeremy@Jun 29 2005, 07:18 AM
As a very very very rough and approximate guide, it might go something like this (maybe :-0) ):
Banners / Buttons / Text = 1/500
(this will be affected amongst other factors by inbound traffic quality, niche match, page position, ad style, qualification, shave, hit count and amount of pre-selling).
Blind Banners / Links = 1/2500
(this will be affected amongst other factors by inbound traffic quality, niche match, page position, ad style, shave, hit count).
Popups = 1/5000
(this will be affected amongst other factors by, position in the console chain, aggressiveness of the console, inbound traffic quality, niche match, page position, ad style, shave, hit count, qualification and amount of pre-selling).
404s = likely to be roughly equivalent to popups, but be very wary of buying rejected, non-billable, foreign traffic.
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Id say that was a reasonable assessment however, it also differs greatly on the quality of the tour / site that it is being sent to.
For example, a teen site using baby blue colors, imho, is going to convert slightly better than a teen site using reds and blacks.
I think many in the industry today expect traffic to convert well irrespective of where it is being sent without doing some portion of testing the traffic beforehand.
Non the less, for 'general' (mixed source) traffic of equal quantities id say your figures were about right
