I agree, I think personal road trips are more productive, and specifically targeted.
I do however think that shows are a good way to see the new crowd, but going to every show is silly, I think one or two, max of three a year is sufficient. and Like KK said, do your business then leave..
I have decided I will not ever waste money on a party at a show again, the reality is, it is mostly for people to get drunk and stupid anyway, and they never seem happy no matter what, so what is the point, I would rather spend that money on traffic, or advertising or content .
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