Thanks for the compliment Nick.
Here's the "Crap" on SEO I gave during the traffic seminar during the 2003 summer show
http://www.cozyfrog.com/guides/traffic/art...cRoundtable.asp
Some of us are in the business of sharing knowledge and educating webmasters - and enjoy it.
I've been #1 for the word "fetish" in Google for the past 3+ years in addition to hundreds of other top rankings I've achived for my clients and employers. I make my living as an SEO for 7 years now. Since there is no magic formula, just comprehensive understanding of the basics, experimentation, resources, and creating your own unique campaign that works for what you are trying to market, all one can do is absorb the knowledge that is available to you at the time and figure out what works for you. It takes time, patience, a little bit of english skills and HTML/coding and creativity. SEO is 20% design, 30% copywriting, 20% coding, 20% link strategies, and 10% luck
Oh and btw, after the seminar (2003) a rep from Yahoo/Inktomi came up to me and told me everthing I said was "Right on". That was awesome! I was thrilled.
The information you need is out there, you just have to pursue it. No one is going to show you how its just most people go and drink away everything they learned earlier that day in the seminar or dont remember by the time they get home.
You can't duplicate, but you can innovate.
You may enjoy these as well. (Note: I've been writing for so many years some info may be outdated
http://www.cozyacademy.com/classrooms/traffic/index.asp 56 lessons dating back to 2002) I'll be speaking again in Cybernet, and I'm an open book. I only talk about things I've seen work and when I project or give ideas I tell people they are ideas
On topic, I'd love to hear what work for others, the more information the better! Ideas earned from research and experience breeds innovation - the best way to get on top.