Quote:
Originally posted by Hell Puppy@May 5 2005, 09:00 PM
Seminars are a tough nut to crack for the industry.
No one is going to sit in the front of the room and tell you all their current tricks for generating money and traffic and how to do it. Techniques for both have limited shelf life typically and putting the word out shortens that shelf life considerably.
So you often end up with retreaded information about things that have largely lost their effectiveness aimed at newbies.
They are often self serving to the presenters. Has their ever been a show where the usual gang of industry lawyers hasn't done their chicken little impersonation? Sure, some of the info is useful, but there's more than a little application of scare tactics to drum up business as well.
For seminars to work there has to be some quid pro quo. And there isn't a lot of cooperative work in this industry due to the high percentage of scammers and resulting lack of trust.
Only seminar I attended in Vegas wasn't really a seminar. NATS was doing presentations off the show floor where they were giving detailed demos of the software and answering questions. But that's a great example of quid pro quo. I was looking at affiliate software, that gave me a chance to see much more of it and interact with the NATS gang in a way that is impossible online and can only be done face to face. And for them, everyone in that seminar is a highly qualified lead.
There may be more opportunities for those type of tracks at future shows as the tools of the industry grow in complexity.
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Excellent Hell Puppy
You have just given me some sterling ideas, thank you very much indeed.