Quote:
Originally posted by cj@Apr 18 2005, 05:12 PM
Bill, I never said you couldn't pull it off ... i've been providing you content for your members sections for years, of course it works 
What I did say is that its pretty scummy (and pretty lame) to launch a product by slagging off someone else's ... be sure you are aware how valuable Lisa is to your company, because the benefit to you goes way further than you realize.
Becki, do you get Klixxx magazine? I wrote an article recently about the latest info in marketing porn to women ...
Here it is online: http://www.klixxx.com/archive/women2005.shtml
If you want to market to women, the best advice I can give is don't think like a pornographer, think like a woman.
Women do buy porn (oh look, my face has turned blue from repeating myself! LOL) but they buy porn differently ... women use porn to store fantasies for bed time, men use it to squirt.
Women multi task, men are single point focused ... a woman can surf porn, feed the kids and research washers for the kitchen tap at the same time whereas a man has 1 hand for mouse and 1 for dick.
In the same way you market the qualities of any niche to your target audience, you can market to women - find the qualities of your target market, make ads that point out how your site fulfills them. Its really that easy ...
As to whether you should bother or not ........ I think its a difficult niche to go after on its own, especially if the whole web thing is new to you. I'd suggest to focus on 'hunks' rather than porn for women as you double your target audience by opening up to gay men also.
Being that you are doing lesbian already, you've already probably got a lot of women traffic ... lesbian fantasies in straight women is one of the most common 'niches' within porn for women.
Try an experiment, out of curiousity ... put a sex toy review section up (just a basic one) with a few sex toy pics and an affiliate link. (todd's sextoyworld.com and safesexmall.com are the best)
and if you can, or if trev can help, a basic survey or poll asking your surfers their gender ... only the women will vote, so you'll get an idea of numbers.
When you are ready to take the first step, just let me know ...
As everyone has said, this is my pet subject ;-)
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Thank you cj, I’m reading through Klixxx now
I’m thinking of taking your advice and going with the hunks niche. As then I’m open to two markets and I’m not limiting myself just to find that being a woman doesn’t mean I can sell to women.
So much to read and so much to learn
Again thank you.