Given that macromedia is progressing with flashcast and flash lite for mobiles, with flash being a very suitable application to run with streaming tv and beyond, it does make sense. Adobe bought out Aldus years back who owned pagemaker and their only competitor was Quark at the time which as you may or not know is page layout for print. With Adobe having bought them out and having the pdf side of the print world, it makes sense for them to buy out macromedia and complete the cycle, publishing on mobiles starts